A TEAM from St Paul's School in Bald Hills has put forward an innovative idea to boost visitor numbers to the Sunshine Coast's Aussie World theme park.
The students' idea of encouraging repeat visits through a seasonal events calendar as well as a creative communications strategy won them the 2017 Student Business Competition held at QUT's Caboolture campus this month.
The ninth year of the competition saw 19 teams of local high school students present their ideas to grow interest in Aussie World from the 13 to 20-year-old market.
Aussie World marketing and brand manager Tim James said he was impressed by the St Paul's School team's understanding of the target market and their strategy to encourage Brisbane teenagers to head north to Aussie World.
"The students were only given a few hours to get their head around our business, come up with some ideas for growth and present their report and presentation to the judging panel,” he said.
"Aussie World has some exciting developments in the pipeline with new rides, attractions and a number of large community events - I'll certainly be sharing some of the ideas from the competition with my colleagues back at the park.”
St Paul's School headmaster Dr Paul Browning said the Student Business Competition aligned well with the entrepreneurial focus of the school.
"Our Australian-first Entrepreneurs Club gave the students real-world experience in running their own business, and this was clearly instrumental in helping their approach to this competition,” he said.
"We're grateful for the opportunity QUT has provided the students and look forward to some of the team starting their own businesses - perhaps before they even finish Year 12.”
The winning St Paul's School team consisted of Year 11 and 12 students Reegan Walsh, Maxwell Vidler, Samantha Fenwick, Rae Eastern and Chelsea Crawley.
Their prize included more than $5000 in cash and prizes: $3000 for their school business program, $250 to each of the participants and a $1000 scholarship to study at QUT.
The other placegetters in the competition were Southern Cross Catholic College in Scarborough (second) and St Columban's College in Caboolture (third).