Hans hooked on new fishing technology

Hans Jusseit with his new hook
Hans Jusseit with his new hook Contributed

The Sunshine Coast's reputation as a technology business hub continues to grow.

Mooloolaba-based business Oceansmart has been selected as a finalist in this year's Australian Technologies Competition.

It is the only Queensland-based business to reach the finals in the Food and Agritech category.

Oceansmart Director Hans Jusseit said participating in Sunshine Coast Council's Export and Global Capability Program had provided him with the tools and strategies to emerge from extensive business plan judging as a national finalist for his 'Smart Tuna Hook' that prevents endangered seabirds and turtles taking baited hooks.

"Judges were looking for not only the best technologies but also the best managers and best business plans.

Hans will return to Sydney for the final round of the competition on October 20, where he will battle it out with the country's top innovators in front of a live audience.

He's also been invited to embark on a trade mission to Hong Kong and China in November and will present the 'Smart Tuna Hook' to more than 600 delegates at this year's International Seabird Conference in South Africa.      

Economic Development Portfolio Councillor Stephen Robinson said more local businesses would have the opportunity to benefit from the Export and Global Capability Program in the near future.

"Council will continue this terrific program and we're also exploring avenues to tailor an export program specifically for food businesses," he said.

If you missed out on participating in this year's export program, you can join the Sunshine Coast Export Network Linked In page to connect with some 200 people involved or interested in exporting and share tips, contacts and opportunities:

To express your interest in the Export and Global Capability Program, call 54759887 or email:  

For further information on the Australian Technologies Competition visit

Topics:  innovation ocean outdoor-living sunshine coast technology

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